Fernando's top social
Discover how Fernando uses LinkedIn Sales Navigator. Check out his tips
to add success to your selling.
Can you tell me about your role and responsibilities at Symantec?
I started working at Symantec in June 2010 when I was in Lisbon. That’s where I’m originally from. My boss at the time challenged me to move to Dublin last year. It was quite a challenge, not only moving countries, but also going from a team of eight, to now I work with over 980 people. But I love the atmosphere of Dublin.
What are some of your favorite things about the city?
When I first moved here it was very difficult. Three out of every
four weekends a month I would spend flying back to Lisbon. Soon I
realized I was missing out on the true Dublin experience. The weekends
here are amazing, with so many things to do and such a diverse group
of people to do them with.
One of my passions is running. My favorite place to run here is Phoenix Park along the River Liffey. Every morning I run for a few hours, it’s the highlight of my day. Last year I was lucky enough to run in the Lisbon Marathon, Dublin Marathon, and Valencia Marathon. This year I’m hoping to run in five or six other international marathons (Tokyo, Liverpool, Bali, Berlin and Porto).
What are some of the biggest challenges you face in your sales role?
The biggest challenge I have is the economic difficulties of
Portugal. It’s not easy selling in that market. It forces me to
rethink all my strategies in selling Symantec as the best IT solution.
It’s like the difference of a BMW and a Fiat. Symantec is a BMW, and the competitor is a Fiat. Both are cars, but there is a difference between the products. That’s usually my pitch. Symantec is the top breed of the market, but we aren’t the cheapest option.
Do you help other members of your team use LinkedIn for sales?
I’ve made it a habit creating posts every week with news about
Symantec. I push my colleagues to do the same, but sometimes they tell
me it’s difficult to find time.
I encourage them to use our Sales Navigator subscriptions. I think some people don’t understand how powerful this tool is. So my main message to colleagues is, “Use it.”
What kind of articles or content do you post on LinkedIn?
I use alerts to keep up with important information. Anything I find relevant, I share with my customers and partners. A few weeks ago I shared information from the Worldwide Mobile Conference in Barcelona. The post was filled with insights and information offering a great summary of the event.
Several hundred people checked out the post, but the number wasn’t the most important thing to me. My goal is to make sure I’m active every week and my network sees it.
What does success mean to you?
Success is about hard work. There are a lot of Fernando’s around the world, so if I want to be different, I need to wake up every morning and be special. This reminds me of a saying we have back home, "Nothing comes from the heavens.” Everything requires hard work.
But helping others is also an important part of success. Recently I decided to turn my passion for running into something that can help others. So last year when I did the Dublin Marathon, I ran on behalf of a Down Syndrome Foundation here in Dublin. I collected €1,200 from colleagues here at Symantec. Hard work and helping others, that’s success to me.