"When it comes to closing deals, strong relationships are key. If a decision-maker changes jobs in the middle of an active deal, things can get complicated." Edy Sardilli, Strategic Accounts leader at HortonWorks, shares his strategy for finding multiple paths into an account and leveraging shared interests and mutual connections to build strong relationships.
Watch the video to learn how Sales Navigator allows HortonWorks to:
- Get account intelligence and uncover common connections for a warm introduction
- Find recommended leads based on the people they are already interested in
- See regular updates from leads and be the first to know when accounts are mentioned in the news