Social media and the ubiquity of data have fundamentally changed the way products and services are bought and sold. We are now in an era of social selling where the art of appealing to the savvy buyer takes place online long before the deal is closed. LinkedIn has unlocked a world of possibilities to sales teams facing B2B buyers who are closing the door on cold calls and relying on social media to steer their buying decisions.
But to truly tap into the power of LinkedIn, you need to tailor your experience to just the information that is relevant to your sales role.
Designed specifically for the sales professional, LinkedIn Sales Navigator combines LinkedIn’s network data, relevant news sources, and your accounts, leads, and preferences to help you better connect, and build relationships with, the buyers you need to engage.
In this eBook, you’ll learn:
- How to stay focused, informed and trusted while building and growing relationships
- Best practices for identifying high-quality leads and staying in touch with key accounts
- How to shorten your path to success by building a high-quality pipeline
- Best practices from customers Jones, Lange, LaSalle (JLL) and Hyland Sofware