In the past, selling has involved building a rock-solid relationship with one key decision maker. However, in today's social selling environment, developing a relationship with a single person is no longer sufficient.

According to Demand Gen Report’s 2014 Buyer Behavior Survey, 34% of buyers noted a yearly increase in the number of people involved in purchasing decisions. For this reason, relying too much on one relationship is risky.

At LinkedIn, we train our reps to sell into multiple lines of business and away from a single decision maker.

Fill in your details and learn from one of our top sales reps who explains how he targets and creates consensus across multiple decision makers.

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