B2B buyers across a range of industries have spoken – the era of
social selling is here, and now is the time for sales teams to adapt.
And research has shown that those organizations that embrace social
selling are seeing an undeniable return on investment. Yet, while many
sales professionals are striding confidently into this new selling
environment by leveraging the vast array of social sales tools
available on LinkedIn, others are still trying to catch up.
It’s up to individual salespeople, sales leaders and marketers to
collaborate cross-functionally and to become social selling advocates
to ensure the success of their company’s social sales efforts.
In this eBook, you’ll learn:
- How individual salespeople can use social selling via LinkedIn and
Sales Navigator to more efficiently identify and connect with prospects;
- Different ways sales leaders can inspire, coach and equip their
teams with the right social selling tools to excel and crush their quotas;
- How marketing and demand gen teams can create social selling best
practices and platforms to set their sales teams up for success and
optimize content to align with a buyer’s journey.