A growing number of sales leaders are aware of the benefits social selling can bring their organization, but many have yet to incorporate social media into their team’s strategy. Meanwhile, more buyers now rely on social media to research and make decisions about vendors, leaving those who haven’t adopted social selling behind.
Fortunately for sales pros struggling to adapt in the social selling era, there are a number of ways to implement social sales best practices and transform into a high-performing team.
In this eBook from LinkedIn and Constellation Research, you’ll learn:
- Why social media has become an integral part of the sales process
- How common stumbling blocks can prevent sales professionals from adopting social selling
- The steps sales pros can take individually and cross-functionally to transform their organization into a social selling powerhouse