The Social Selling Era is here

On March 25th, LinkedIn Sales Navigator customers joined us at LinkedIn’s New York office to discuss how they have developed and implemented a social selling strategy across their organizations. In this video, Liz Kempinski of ADP, Phil Lurie of SAP, and Greg Randolph of CA Technologies explain how they shifted their sales teams to this new model—from securing executive buy-in to encouraging user adoption—and share how they’re leveraging social selling to keep pace with today’s buyers.

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Sales Solutions Blog

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