CRIBIS Powers Up Prospecting with Personalized InMails and PointDrive Packages
As a provider of tools that help companies with credit management and business development, CRIBIS serves a wide array of customers in Italy and beyond, and is always looking to grow its base of prospects and contacts. However, like many others, the firm has seen diminishing returns with tactics like cold calling, cold visits, and email marketing.
Seeking a more sophisticated approach that’s better suited to the digital age, CRIBIS chose to outfit its seller network with Sales Navigator. The company was particularly interested in the ability to map out corporate structures, identify decision makers, and reach out directly through InMail messages that wouldn’t go unnoticed or be filtered out of inboxes.
CRIBIS has seen a significant boost in its prospecting prowess with the adoption of Sales Navigator. Putting scattershot methods behind them, more than 200 sellers have established important contacts through the tool, often leading to completed contracts. The team points to connecting via personalized InMails as a key ingredient in its improved success, as well as delivering greater value to prospects with customized PointDrive packages.