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The B2B landscape has changed considerably with an influx of fast moving millennials who have welcomed a new way of approaching the traditional sales process. So how does this affect your sales strategy?

Sales teams are quickly realising that an increasing number of their buyers fall in this category who are fast moving, competitive and socially active by nature. 

Hear from Brijesh Paleri, Director of sales at Starwood Hotels, who will discuss how his team stays competitive in this changing landscape. 

Agenda:

  • Adopting new solutions to solve old problems
  • Find out how Starwood remained competitive in the digital era
  • Create a new salesforce for Millennials

With 75% of B2B buyers using social media to make purchasing decisions, sales teams are realising this is where 'the magic happens'. Instead of spending time cold-calling, researching and qualifying leads, use social to engage with your buyers and remain competitive.


Be sure to download today to learn how to make your sales team more competitive.