How Social Selling blurs the line between sales and marketing

B2B buyers are bringing unique challenges to modern day organisations as they are more sophisticated and informed than ever before. The question we must ask is, how can Marketing and Sales teams work together to influence the complex buyers journey to create sales opportunities?

Many organisations are beginning to really leverage social media to better understand and connect with customers at scale. Social selling organisations are generating more sales opportunities than their competitors but in order to see success - you must have tight integration between sales and marketing.

In this video tutorial, Simon Dale from SAP, will discuss how social must be a sustainable part of a company's sales and marketing process to be successful.

You will learn:

  • How social selling blurs the line between sales & marketing
  • How you can develop a marketing enablement program
  • Content from a sales perspective
  • The SAP story: Implementing a social selling program

Sales and marketing leaders must work together to implement the right social selling plan, with the right content and resources in place, to attain true sales and marketing alignment.

Simply register using your LinkedIn profile to view the video today.

 

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Featured Speakers

Simon Dale
Simon Dale
General Manager
Innovation Sales
Asia Pacific and Japan at SAP
Ben Eatwell
Ben Eatwell
Head of Marketing ANZ
LinkedIn Sales Solutions
LinkedIn