"Using Sales Navigator and the advanced search functionality, we were able to identify the senior executive who matched our criteria."
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How to Maximize LinkedIn's Value with Sales Navigator
Your sales team is on the right track -- they are most likely already using LinkedIn to find and engage with prospects to drive new business. But what if you could take their results to the next level?
To truly tap into the power of LinkedIn, you need to tailor your platform experience and focus on the information that is relevant to you. And you can do just that with LinkedIn Sales Navigator. Designed specifically for the sales professional, LinkedIn Sales Navigator makes it easy for you to focus on the right people and companies, stay up-to-date on what's happening on your accounts, and build trust with your prospects and customers. Let's see how!
1) Target the Right Buyers and Companies
If there’s one thing you never have enough of, it’s time. Yet, salespeople waste a ton of time finding the right people to talk to — if they can find them at all.
How can you avoid this fate and instead spend the majority of your time working opportunities and deals? The answer is Sales Navigator. With it, you can find the right people faster and more easily, prioritize the right companies and qualify new people at your accounts.
That means you can refocus your time and energy on truly selling.
2) Find the Right People and Companies Faster
Today’s buyers are engaging with sales professionals that provide value targeted to their needs at the appropriate buying stage. To be successful, you need to offer that value at each stage of the buying journey -- and when a buyer needs it most. The key is uncovering insights into your buyer in real time so you understand what they are trying to achieve and how you can help them succeed.
Sales Navigator is designed to keep you effortlessly in the loop and working productively so you can engage buyers in a way that stands out. Specifically, it helps you keep track of leads and existing relationships, stay up-to-date on contacts and accounts and research prospects wherever you work.
3) Keep Track of Key Lead and Company Changes
Making sales is all about building relationships. And impersonal outreach is no part of developing meaningful relationships. In fact, nearly half of B2B decision makers don’t respond to sales professionals who don’t personalize their messages -- so why would you use such an approach?
The good news is that you can rely on Sales Navigator and its many built-in features to help create trusted relationships. With it, you can engage with prospects and customers through your network, reach your prospects directly with the right context and build your professional reputation.
