How LinkedIn Creates Value for Modern Sales Teams

Below are the main reasons your reps should be active on LinkedIn:

Massive network of decision makers
LinkedIn offers the world’s largest professional network with more than 55 million business decision-makers in over 250 countries and territories through which sales reps can initiate and nurture customer relationships. 

Decision makers are active and engaged
Compared to an average active member on LinkedIn, business decision-makers are 85% more connected, 29% more likely to check InMail and twice as likely to share content on LinkedIn.

Salespeople get a credibility bump
Our data shows that LinkedIn members who are connected to one sales rep in a company are more than 2x as likely to engage with that company’s Sponsored Content on LinkedIn, and almost 5x more likely to share that content. LinkedIn members exposed to relevant marketing content on the platform are 25%more likely to respond to a Sales Navigator InMail.

85% More likely to check InMail. 29% More connected. 2x More likely to share content on LinkedIn.

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