6 Secrets to Selling on LinkedIn
LinkedIn is designed with the modern seller in mind, with rich features and turnkey tools to help sales reps to reach out, connect to, and engage prospective buyers. We’re letting you in on the secrets of the most successful sales professionals on LinkedIn, with six best practices you can easily apply today.
Many sales professionals and leaders say conventional sales tactics — whether cold calls, mass emails, or lead lists — result in weaker pipelines and fewer deals.
Why do sales rep lose deals when relying on traditional tactics?
They’re missing critical players.
On average, the B2B purchase decision involves nearly seven people; and 15% of decision-makers change roles every year.
They lack credibility.
77% of buyers don’t believe sales reps understand their business and can help them.
They’re losing touch with prospects.
Many sales reps struggle to maintain meaningful connections with prospects. In fact, close to 25% of forecasted deals go dark.
77% of buyers don’t believe sales reps understand their business and can help them.
This guide provides a behind-the-scenes look into how LinkedIn’s own sales professionals take advantage of LinkedIn to overcome these challenges. Read on to discover six ways to build a stronger pipeline and close more deals.
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