Trust is the glue that holds buyer-seller relationships together. This was true in the days of handshake deals and it’s true in the days of digital sign-offs.
The methods of building and strengthening trust, however, have changed radically. Modern sales pros don’t always have the luxury of a face-to-face interaction when engaging a prospect. This means we have to take advantage of every opportunity to show we actually care, and back it up.
We asked various sales leaders about their perspectives on trust in sales.
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