Sales managers want to identify what their top salespeople do differently, so they can replicate these activities in their other sales professionals. The trouble is it’s hard to isolate what top performers are doing differently.

But after surveying 10,000 buyers and sellers around the globe, LinkedIn has identified many ways that top performing salespeople do differently than their colleagues. Here are five key things salespeople are doing differently today:

  • Top performers put the Buyer First
  • They embrace sales technology
  • They put more faith in CRM tools
  • They participate in more training
  • They value the work of the marketing team
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