Without regular face-to-face customer meetings, how can you stay on top of changes at your accounts and ensure you’re alive to new opportunities when they emerge?
The answer is data. The more important question is: do you trust the quality of your sales data to do the job? Fewer than one in four Sales Operations leaders currently do.
We all know that trying to stay on top of sales data manually can be frustrating and inefficient for sales teams. Things get trickier still when contact turnover increases and contact details change.
The good news is that LinkedIn Sales Navigator offers a quick and efficient way to validate your sales data. Our new guide to optimising sales data shows how you can use it to clear up potential data accuracy issues and turn them into opportunities:
- The world’s professional system of record with up-to-date, member-driven data
- CRM validation to highlight discrepancies between profile data and your CRM
- Highlights of role changes with opportunities to build new relationships
- Increased alignment with marketing for more effective ABM campaigns
Top-performing salespeople at your organisation are already using Sales Navigator to get more from your organisation’s data. Explore how you can do the same for your sales team.