Without regular face-to-face customer meetings, how does your sales organisation stay on top of changes at your accounts and ensure you’re alive to new opportunities when they emerge? How do you align marketing efforts to support the personas and accounts that offer the greatest Return on Investment (ROI)?
The answer is data – but not just any data. To succeed in an era of digital buyer journeys, your sales organisation needs data that’s up-to-date and which doesn’t pile extra pressure on sales reps to input details manually.
Fewer than one in four Sales Operations leaders believe that their CRM data is currently up to the task. However, many of your top-performing salespeople are already using a tool that can transform its potential.
Our new guide to optimising sales data shows you can use LinkedIn Sales Navigator to validate CRM data automatically, clear up inaccuracies before they undermine buyer relationships – and bring greater efficiency to sales and marketing operations:
- Leveraging member-driven data from the world’s professional system of record
- Highlighting discrepancies between profile data and your CRM
- Alerts with opportunities to respond to threats and leverage new opportunities
- Increased alignment with marketing and more effective ABM campaigns
Start using LinkedIn Sales Navigator to prepare your data for the age of the digital buyer.