Guiding buyers through the purchase decision-making process requires a deep understanding of buyers and customers. Sales operations must improve its capabilities to collect and analyze data to provide on-demand insights to reps and sales leaders. As you are planning for 2021, here are five trends identified by SiriusDecisions that will affect the priorities of sales operations leaders in the coming year.
In this research brief, you can read more on how to:
- Embed resilience and improve agility with dynamic sales planning
- Take a new approach to sales compensation plan design
- Separate strategic and tactical reporting ownership through a Hub-and-Spoke model for analytics
- Capture sales activity to gain competitive insights
- Implement revenue operations to breach functional silos