Your summary is the place where you can put your value on full display.
A common mistake is to gear your summary toward recruiters instead of prospects. While saying that you exceeded your sales quotas for the past three years is impressive, you don’t want your prospects to think you are only interested in selling to them. Use this space to differentiate yourself from other sales professionals and showcase the unique skills that speak to your ideal buyer.
Think about this as your
Focus on what you do, how you help your customers, and the best way to get in touch (your call to action).
Write in the first person, avoid bullet points, and make the skills and experience you talk about directly relevant to your current job. Most importantly, write with the customer in mind.
For example, “I close million-dollar deals” is good for a résumé, but “I save clients millions of dollars” is better if you’re not in the job market.
Follow this structure to turn your summary from a simple résumé into a reputation-building asset:
A sentence about what motivates you professionally and what that means for customers.
One or two sentences summing up your career to date.
One or two paragraphs about what solutions you offer, and how they’ve solved industry or customer problems in the past.
Call to Action
Contact details and best channels to get in touch – the same things that you’d include on your business card.
Your writing should be professional, but that doesn’t mean it has to be boring. Let your passion shine through—and if a little gentle humor or irreverence fits your personality, go for it.