InMail addressed to a:

Fellow Group Member     |     Financial Professional     |     Business Dev VP

Scenario: Addressed to a Fellow Group Member

Hi Kevin,

I came across your LinkedIn profile in the Social Media Marketing group, which we are both members of. I thought I’d reach out to you because I’m trying to connect with people and organizations that are implementing video into their current corporate training efforts.

I’m part of the executive team at KLB, and we help organizations transcribe their training videos, making them more accessible, searchable, useable and social. I am working with professionals like yourself to provide free consultations to assess your video usage and effectiveness.

Would you like to schedule a time to chat? If there is a colleague of yours that would be more appropriate to connect with about this, please let me know and I’ll reach out to them personally.

I look forward to connecting,

Clara Johnson

Who was the recipient?

A training video producer.

Who sent it?

A social media marketing executive. 

Why was it successful?

This InMail message followed many of the best practices , such as being:

  • Personalized: 
    • She called the recipient by name and mentioned specifically where she got his contact information.
  • Specifically addressed recipient’s needs by:
    • Discovering what his needs were based on his profile information.
    • Immediately connecting it with her solution.

Scenario: Addressed to a Financial Professional

Hi Sam,

I probably spent too much time figuring out where you coached college basketball before you started out your journey in the financial industry. It would have been a lot easier if the current coach of Delaware wasn’t also named Sam.

Did you play basketball with Mitch Kupchak when you were at UNC? I used to play basketball with Kurt Rambis in the 80’s.

The reason I am reaching out is because my team works with bankers to help their reps leverage LinkedIn Sales Navigator to generate revenue via a more effective and efficient sales and referral process. Given your role, I would love to set up 15 minutes to discuss how other banks are using LinkedIn’s data and see if a similar opportunity makes sense for your Financial Advisors.

How does next Tuesday work for a call?

Best,

Tom Lee

Who was the recipient?

A Financial Advisor Manager.

Who sent it?

A LinkedIn Account Executive. 

Why was it successful?

This InMail message followed many of the best practices , such as being:

  • Personalized:
    • He called the recipient by name and mentioned basketball which was clearly a big part of the recipient’s life.
  • Specifically addressed recipient’s needs by:
    • Mentioned that there is a team at LinkedIn that specifically helps banks use Sales Navigator to prospect.
    • Gave examples of how Sales Navigator would potentially help his Financial Advisors.
  • Call to action: 
    • The recipient has a clear understanding of next steps.

Scenario: Addressed to a Business Development VP

Hi Donald,

First off, happy belated birthday--it just so happened my timing worked out this way!

I'd like to take some time to discuss your sales process at Davidson. I work with sales and marketing leaders like you every day and hear feedback about how their teams have difficulty contacting decision-makers and building a healthy pipeline. Recently, LinkedIn has been helping teams overcome their challenges with our Sales Navigator subscriptions and I'd like to elaborate on how this could be useful to your organization. One organization in particular saw an increase in lead-to-opportunity generation by nearly 25% while another attributed an additional $1 million in revenue to using the product.

Can we set aside some time to discuss? I'm available tomorrow morning before 10 or after 1:30.

Thanks,

Edward

Who was the recipient?

A Vice President of Business Development for a construction company. 

Who sent it?

A LinkedIn Account Executive. 

Why was it successful?

This InMail message followed many of the best practices , such as being:

  • Personalized: 
    • Called the recipient by name and started the message with a note about the recipient’s birthday.
  • Specifically addressed recipient’s needs by:
    • Related the recipient’s situation to one that he’s solved in the past.
    • Gave specific statistics about the end result.
  • Clear call to action: 
    • If the recipient was interested, clear steps to follow for engagement  were provided.