About the Social Selling Index (SSI)

The Social Selling Index measures the four social selling activities as they take place on Sales Navigator and LinkedIn.com:

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Establish a Professional Brand

Establish a professional presence on LinkedIn with a complete profile:

  • Profile completeness
  • Multimedia on profile
  • Cover photo
  • Endorsements
  • Long-form posts and followers from posts
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Find the right people

Prospect efficiently with powerful search and research capabilities:

  • People searches
  • Lead builder / Advanced people searches
  • Prospecting profile views
  • Inbound profile views
  • Leads saved
  • Days active
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Engage with Insights

Discover and share valuable information to initiate or maintain a relationship:

  • Engagements given and received
  • Engagements received on long-form posts
  • Shares
  • Messages sent and InMail response rate
  • Groups joined
  • Accounts saved
  • Research views
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Build Strong Relationships

Expand your network to reach prospects and those who can introduce you to prospects:Profile completeness:

  • Connections
  • VP+ connections
  • Internal connections
  • Acceptance rate for connection requests sent

How to Access Statistics on SSI

How to Access Statistics on SSI
  1. In Sales Navigator, hover over Admin at the top of the page and select Usage Reporting from the dropdown menu.

To View Statistics for a Certain Date Range

To View Statistics for a Certain Date Range

1.Click on Usage from: dropdown menu.

Note: Usage reports can be viewed for the Last 30 days, Last 7 days, or for a select month.

2. Select your preferred range, than Apply

Coaching Tips

Coach more intelligently with expanded insights in Usage Reporting.



Drive engagement and adoption through competition.


Tracking Progress

Regularly track your team’s progress with daily SSI updates.



Encourage the right behavior with actionable insights.