What is InMail?
InMail is a credible, private, and customized messaging tool helping you contact any LinkedIn user, including 2nd and 3rd degree connections.
About InMail
Why Send an InMail?
When used well, InMail can generate a higher response rate, in comparison to low response rates from a cold call or cold email.
What's the goal of sending an InMail?
To quickly and effectively start a warm conversation with insights, giving you more time and support to sell.
InMail Policy
Policies help ensure that our members receive high-quality InMails, and help our customers achieve the highest response rates possible.
You receive InMail credit for every InMail that generates a response within 90 days of the send date. If you do not get a reply back or receive a “Not interested” response, then you will not receive credit back.
InMail Tips
Craft a compelling InMail and increase your response rate:
Choose wisely:
Do your research and engage with insights. You only get a limited quantity of InMail each month, so optimize the quality of your message.
Personalize it:
Research their profile, and look for common interests, connections, or work experiences - use these insights to make it about them.
Write a compelling subject line:
Grab their attention immediately by including a business topic and/or a personal touch in the subject line.
Start a conversation:
Use InMail to start a conversation and build rapport. Conduct a discovery and explain your solution afterwards in a meeting or via phone.
Be brief:
More than half of InMails are read on mobile. Keep your personalized message brief - 150 words or less - to increase your likelihood for response.
Make a call to action:
Use InMail to start the conversation, not seal the deal. Use InMail to open the door - “Are you free for a 15 minute call on Thursday at 10AM?”
Have a strong profile:
After viewing your InMail, prospects will jump to your profile. Position yourself and your company in the best light to build credibility and trust.
Leverage relationships:
Prospects who share meaningful things in common with you, such as shared experiences or interests, are more likely to respond.
Composing InMails
Before writing an InMail, consider:
Note the number of InMail credits you have left. (The number of credits appear in the composition box before you start writing.)
- Review the lead's profile for insights, or use the insights highlighted at the bottom of the composition box.
- Customize your signature and include your contact information.
Sales Navigator Inbox
Before writing an InMail, consider:
- You'll see the prospect's profile information as well as conversation insights on the right rail that you can use to personalize your message.
- If you haven't already, you can save them as a lead within the Sales Navigator Inbox.