InMail is a powerful messaging tool that helps you get to the top of your prospective leads' LinkedIn inboxes, without being connected to them on LinkedIn. For leads you are already connected to, you can use Sales Navigator messaging to reach out and continue building relationships with those individuals.
For more successful outreach, use information you find on Sales Navigator to customize your messages or InMails. Sales Navigator users see a 5.0x higher acceptance rate for InMails compared to the standard cold call response rate.
1. From a Lead Page, a List, or from your inbox, click Send Message
2. A pop-up will appear in the bottom right corner.
3. A Subject Line is required. In the body, you will see how many InMail credits you have available.
4. You can include an attachment or choose to copy the message to CRM (if applicable).
5. When you're done, click on Send.