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Traditional selling vs. social selling

Traditional Selling

Find

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  • Buy lead lists
  • Limited personal contacts
  • Blocked by gatekeepers

Relate

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  • Outdated / random contacts
  • Limited data records
  • Non-relevant information

Engage

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  • Rely on cold calling
  • Push sales scripts
  • One-size-fits-all process

Social Selling

Find

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  • Use professional networks
  • Connect on social media
  • Access to key decision-makers

Relate

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  • Focus on real connections
  • Gather online intelligence
  • Discover social insights

Engage

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  • Leverage warm introductions
  • Have pertinent conversations
  • Guide through the buying process

Social selling leaders get better sales results

  • Leaders in the social selling space create 45% more sales opportunities than those with a low social selling index
  • Businesses that prioritize social selling are 51% more likely to reach their sales quota
  • 78% of businesses that use social selling outperform those that don’t
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   Social selling success stories

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  • Add a current, high-resolution profile picture. Our research shows that profiles that include a picture are 14x more likely to be viewed than those that don’t.
  • Go beyond just your job title in your headline and call out what you do and how you do it.
  • Bring your skills to life in your summary. Reiterate your brand’s mission, provide social proof, and include a brief call to action to help buyers reach out.
  • Request recommendations. These personal testimonials can further establish your credibility.
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