B2B buyers across a range of industries have spoken – the era of social selling is here, and now is the time for sales teams to adapt. And research has shown that those organizations that embrace social selling are seeing an undeniable return on investment. Yet, while many sales professionals are striding confidently into this new selling environment by leveraging the vast array of social sales tools available on LinkedIn, others are still trying to catch up.
It’s up to individual salespeople, sales leaders and marketers to collaborate cross-functionally and to become social selling advocates to ensure the success of their company’s social sales efforts.
In this eBook, you’ll learn:
- How individual salespeople can use social selling via LinkedIn and Sales Navigator to more efficiently identify and connect with prospects;
- Different ways sales leaders can inspire, coach and equip their teams with the right social selling tools to excel and crush their quotas;
- How marketing and demand gen teams can create social selling best practices and platforms to set their sales teams up for success and optimize content to align with a buyer’s journey.