Four elements of social selling
LinkedIn measures your social selling efforts. Here's what adds up to your score and ways to improve them.
1. Establish your professional brand
Complete your profile with the customer in mind. Become a thought-leader by publishing meaningful posts.
2. Find the right people
Identify better prospects in less time using efficient search and research tools.
3. Engage with insights
Discover and share conversation-worthy updates to create and grow relationships.
4. Build relationships
Strengthen your network by connecting and establishing trust with decision makers.
Social selling leaders get better results
Social selling leaders create 45% more opportunities than peers with lower SSI.
Social selling leaders are 51% more likely to reach quota.
78% of social sellers outsell peers who don’t use social media.