Four elements of social selling

LinkedIn measures your social selling efforts. Here's what adds up to your score and ways to improve them.

  • 1. Establish your professional brand

    Complete your profile with the customer in mind. Become a thought-leader by publishing meaningful posts.

  • 2. Find the right people

    Identify better prospects in less time using efficient search and research tools.

  • 3. Engage with insights

    Discover and share conversation-worthy updates to create and grow relationships.

  • 4. Build relationships

    Strengthen your network by connecting and establishing trust with decision makers.

Social selling leaders get better results

  • 45% chart

    Social selling leaders create 45% more opportunities than peers with lower SSI.

  • 51% chart

    Social selling leaders are 51% more likely to reach quota.

  • 78% pie chart

    78% of social sellers outsell peers who don’t use social media.

“Social selling is taking out the pitching component of sales. You’re creating conversations about your product and services which organically can produce sales conversations.”

Paul Sowada, SSI 89 | Market Development Manager, Binocular