What happens when sales and marketing have a unified view of the customer? For sales, that means less time is wasted on leads that aren’t ready to talk to sales or aren’t a good fit in general.

Without alignment, marketing is less equipped to tell what constitutes a quality lead. And as you know, it’s hard to recover from an awkward handoff. If the lead isn’t quite ready, or the expectations are unclear, we can easily hamper our chances to make a future sale.

Collaboration with marketing enables you to spend more time helping existing customers and nurturing top prospects. In fact, 58% of survey respondents who work on aligned teams report improved efficiency, with 52% experiencing greater productivity.

When your sales and marketing teams are aligned, there's no telling what they can accomplish. In this webinar, you will hear from Max Nkomo, Head of Social Selling at Sage as he discusses:

• How Sage's Sales and Marketing teams are using Modern Selling strategies to influence the buying journey
• How to build a unified customer view that accelerates lead handoff through Modern Selling techniques
• What are the benefits of Sales and Marketing collaborating to deliver incredible customer experiences that will convert into business opportunities

We have limited capacity for this webinar so register now and we hope to see you there!