Engage the whole buying committee. Relying on a single champion is risky – this Episode teaches how to multithread your deals by engaging multiple stakeholders in an account. Sellers will learn to map out the full decision-making unit (using tools like Personas and Relationship Maps) and develop a plan to connect with each key influencer or decision-maker. By broadening your reach within the account, you reduce deal risk and increase your chances of finding the right person to move the opportunity forward.
What you’ll learn in this episode:
- Map the full buying committee using persona insights – identify all key roles (economic buyer, technical influencer, etc.) involved in the decision.
- Leverage Relationship Explorer and Smart Links to deepen your understanding of how stakeholders are connected and to share insights that engage multiple people at once.
- Save key leads and searches to keep track of new stakeholders over time, ensuring you continue to identify and engage new members of the buying group as the deal progresses.
Why attend:
- Gain Expertise: Learn how to transform insights into consultative, customer-first conversations.
- Hands-on Learning: Practice mapping customer priorities to your unique value.
- Optimize Workflows: Align your outreach to focus on what matters most for every buyer.
- Community Support: Connect with sellers and experts to share best practices and success tips.
Register Now for Live Webinar
Featured Speakers
Julia Sulonen (CSM)
Principal Customer Success Manager, LinkedIn
Aline Maschke
Senior Manager - Enterprise Business