LinkedIn Sales Navigator Economic Impact Study: Latin America Spotlight
Does a 312% ROI and 6-month payback sound too good to be true? It's not.
Read on to see what it means for Latin America.
Is LinkedIn Sales Navigator worth the investment?
In 2023, LinkedIn commissioned Forrester Consulting to conduct a global Total Economic Impact™ study to determine the return on investment (ROI) of LinkedIn Sales Navigator. In this sub-set of the global TEI study, focused on the use of Sales Navigator in the Latin American region, Sales Navigator was found to have attributed to 30% increase in closed/won opportunities, and a 75% increase in meeting sourced from Sales Navigator.
Discover the main benefits identified by Forrester below, and read the full global study for the full details, including methodology and customer testimonials.
Select a topic to explore further:
- Revenue growth
- Research efficiency
- Data accuracy
- Buyer intent
- Employee collaboration
Gain in net operating profit due to the increase in sales opportunities
By leveraging more accurate data, higher-quality leads, and improved messaging, the Latin American organizations experienced an increase in qualified sales opportunities, leading to more closed/won deals and ultimately generating additional revenue.
Efficiencies gained in sales research efforts
By leveraging accurate and detailed professional data, automated capabilities, and seamless CRM integration, the organizations’ sales teams more efficiently identified qualified leads ready to buy and engaged prospects with more effective messaging, resulting in increased opportunities and a positive impact on the bottom line.
Sales Navigator has helped us gain efficiencies by easily building territories and prospect lists, improving the accuracy of our customer data, and providing insights and intelligence on accounts and leads to help us prioritize our sales efforts.”
Executive director, Go-to-Market (GTM) Strategy, Software Company
Data accuracy and enrichment
Since Sales Navigator is built on the established LinkedIn professional platform, the organiszations’ sales team benefitted from access to real-time, first-party professional data, as it ensured data accuracy and empowered the sales teams to approach the available information with confidence.
**This information derives from LinkedIn proprietary data and is supplemental to Forrester's TEI Study findings.
With LinkedIn Sales Navigator, we were able to overcome the challenges of inaccurate and outdated data that we experienced with traditional methods. It provided us with an environment to identify the right people and companies to generate opportunities. With Sales Navigator, we were able to improve the accuracy and usefulness of our data without the need for manual data entry into our CRM.”
Head of B2B digital marketing, Telecommunications Company
Identification of high-value leads with intent to buy
Sales Navigator incorporates a feature that identifies and reports buyer intent, enabling the organizations’ sales teams to track a prospect’s journey, prioritiszing those most likely to engage based on intent signals such as responding to an InMail, visiting the organiszations’ LinkedIn pages, and interacting with its posts. This functionality empowered the sales teams to prioritise their efforts efficiently and concentrate on high-value prospects who are more likely to make a purchase.
Good efficiency can be observed in our interactions with large customers. For instance, we utilize LinkedIn Sales Navigator within our core team to establish strong contacts through LinkedIn, ultimately enhancing our ability to identify opportunities and arrange outreach more effectively.”
Head of B2B Digital Marketing, Telecommunications Company
Ability to work together seamlessly
Sales Navigator promoted sales team collaboration by allowing the interviewees’ team members to share accounts, leads, lists, and best practices to unlock efficiencies.
The sales team appreciates the ability to use Sales Navigator to research and connect with key personas within their target accounts. The overall experience with Sales Navigator has been positive and has contributed to success in driving revenue."
Executive Director of GTM Strategy, Software Company
LinkedIn resources
LinkedIn Sales Navigator Total Economic Impact Global Study
Read our full TEI study to discover how LinkedIn Sales Navigator delivers organizational value by improving sales productivity and efficiency, providing buyer foresight, and generating new sales opportunities.
Get started with Sales Navigator
*LinkedIn commissioned Forrester to undertake this TEI study. Forrester does not endorse a company or its solution, and clients cannot purchase favorable opinions or results. Forrester maintains editorial control over any content created. For more information visit forrester.com/policies/tei.
**This information derives from LinkedIn proprietary data and is supplemental to Forrester's TEI Study findings.
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