Sell with LinkedIn / Sales Navigator / Premium versus Sales Navigator
Which is right for my business: LinkedIn Sales Navigator or LinkedIn Premium Business?
The additional benefits of Sales Navigator vs. Premium Business.
Sell with LinkedIn / Sales Navigator / premium-versus-sales-navigator
Which is right for my business: LinkedIn Sales Navigator or LinkedIn Premium Business?
The additional benefits of Sales Navigator vs. Premium Business.
Whether you're deepening existing client relationships or seeking new opportunities, understanding the right tools for your professional journey is crucial. This page is designed to illuminate the differences and similarities between Sales Navigator and Premium Business, to help you make an informed decision on which service aligns with your goals.
What is the difference between Sales Navigator and Premium Business?
Premium Business: enhance your LinkedIn experience
Premium Business extends the functionality of the free LinkedIn experience with exclusive access to generalist features that help you showcase your credibility and grow your career or business.
Sales Navigator: access a specialized sales tool
Sales Navigator is a specialized sales tool tailor-made for sales professionals looking to find leads, stay up-to-date, and engage with the right prospects and decision-makers at the right time.
With advanced search capabilities to generate new leads, CRM integrations to keep your data updated, and real-time insights so you can quickly act on important changes with your leads and accounts, LinkedIn Sales Navigator is designed to significantly boost your sales strategy and outcomes and grow your business.
A Sales Navigator subscription includes access to Premium Business features.
Who is it for?
Premium Business users: professionals seeking a generalist tool to grow their network or business.
Sales Navigator users: sales professionals and teams seeking a specialized, tailor-made tool to build relationships, acquire new accounts, and grow existing opportunities.
- LinkedIn Sales Navigator: Unique features and benefits
- LinkedIn Premium Business: Unique features and benefits
Sales Navigator: unique features and benefits
Sales Navigator’s unique features are tailor-made for sales professionals and include access to Premium Business features:
- Advanced Lead and Company Search: Leverage 50+ Advanced Search filters (e.g., function, seniority level, location, industry) to pinpoint the right buyers and decision-makers faster.
- Relationship Map: Create a dynamic org chart that provides accounts teams with critical alerts on key leads, and identify opportunities to fill out a buying committee.
- CRM integration: Connect with your existing CRM to seamlessly track and manage leads and sales activities.
- TeamLink: Tap into your company’s network to reveal the best path into prospect and customer accounts.
Sales Navigator offers three plans: Core, Advanced, and Advanced Plus. See which plan works best for you and your business.
Premium Business: unique features and benefits
Sales Navigator includes access to all Premium Business features.
Premium Business extends the functionality of a free LinkedIn account with exclusive features designed to help you grow your network or business:
- Showcase your credibility: Highlight certifications, recommendations, and key work experience at the top of your profile in the Featured section.
- Boost engagement with a custom button: Drive your viewers to take a desired action with a custom button on your profile, posts, messages, and search results (e.g., visit your website, book an appointment).
- Stand out and save time with AI: Strengthen your profile with an AI writing assistant and confidently contact new leads with AI message drafts.
Maximize the benefits of LinkedIn Sales Navigator
Side-by-side comparison:
Sales Navigator vs. Premium Business
Sales Navigator gets full access to Premium Business features.
Who's viewed your profile
Limited view
Extended Network Access
View and contact members outside of your 1st/2nd degree networks
Search filters
Find the right leads and accounts
Basic search filters
Limited search filters
50+ advanced lead and account search filters
InMail
Send direct, private messages to reach your prospects and customers
15/month
50/month
Profile customizations
Feature key sections more prominently, add a customer button to your profile/posts, etc.
Access to LinkedIn Learning and job-seeker subscriptions
Real-time alerts
Get key signals on decision-makers, such as job changes, recently posted content, etc.
Account prioritization via Account Hub
Monitor the accounts that matter most for easy prioritization and new paths in
Lead & account recommendations
Receive recommendations based on your activity, saved leads, mutual connections, and buyer interest
Relationship Map
Create dynamic org charts providing alerts on key leads and visibility into buying committee gaps
Relationship Explorer
Identify the best path to an account by lead recommendations based on persona & relationship signals
CRM integration
Data integration, CRM-generated lists - Salesforce, Microsoft Dynamics 365 Sales, HubSpot CRM, etc.
Available for Advanced Plus only
Frequently asked questions:
LinkedIn Sales Navigator vs. LinkedIn Premium Business
Sales Navigator integrates seamlessly with your LinkedIn network by offering deeper insights and more precise targeting capabilities. It doesn't replace your network but enhances it, allowing you to identify and connect with potential leads more effectively without leaving the LinkedIn ecosystem.
Yes, Sales Navigator Advanced and Advanced Plus both offer collaborative features to support teams. These plans include features like Shared Lists, where you can organize and share your book of business with your team, Relationship Map where you can create dynamic org charts providing alerts on key leads and visibility into buying committee gaps, and unified billing.
Sales Navigator integrates seamlessly with your LinkedIn network by offering deeper insights and more precise targeting capabilities. It doesn't replace your network but enhances it, allowing you to identify and connect with potential leads more effectively without leaving the LinkedIn ecosystem.
Pricing for Sales Navigator is generally higher than Premium Business due to its advanced features designed specifically for sales professionals and teams. However, the exact cost can vary based on the plan (Core, Advanced, and Advanced Plus). It's recommended to evaluate the features of each to determine which service provides the best value for your specific needs.
Are there any success metrics or analytics included with Sales Navigator?
Yes, Sales Navigator Advanced and Advanced Plus provide detailed analytics and success metrics to help you track your sales performance, including lead generation and engagement rates. These insights can help you refine your sales strategies and measure the ROI of your Sales Navigator subscription.
Is there a free trial available for Sales Navigator or Premium Business?
Yes, both Sales Navigator and Premium Business offer a free trial period*, allowing you to explore the features and benefits before committing to a subscription. This is a great way to determine which service best fits your professional needs.
*Note: only one free trial is allowed every 365 days.
Experience LinkedIn Sales Navigator first-hand
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