Sell with LinkedIn / Sales Navigator / Premium versus Sales Navigator
Which is right for my business: LinkedIn Sales Navigator or the LinkedIn Premium plans?
Sell with LinkedIn / Sales Navigator / Premium versus Sales Navigator
Which is right for my business: LinkedIn Sales Navigator or the LinkedIn Premium plans?
Compare the benefits and features of Sales Navigator, Premium Business, and Premium All-in-One.
Whether you're deepening existing client relationships or seeking new opportunities, the right tools can help you reach the right people. Compare LinkedIn Sales Navigator, Premium Business, and Premium All-in-One to find the best plan for you.
What's the difference between the LinkedIn Premium and Sales Navigator plans?
Premium Business
Enhance your LinkedIn experience
Premium Business extends the functionality of the free LinkedIn experience with exclusive access to generalist features that help you showcase your credibility and grow your career or business.
Premium All-in-One
Grow your small business
Premium All-in-One is an integrated solution designed for small business owners, founders, and solopreneurs who do it all. It combines essential prospecting tools, content promotion credits, and job listing capabilities into one unified experience on LinkedIn.com.
With daily prospect suggestions, post boost credits to amplify your reach, and job promotion credits to attract talent, Premium All-in-One provides the core tools you need to grow your business without becoming an expert in sales technology, advertising platforms, or recruiting software.
Sales Navigator
Built for sales teams of all sizes
Sales Navigator is a specialized sales tool that helps sellers find the right buyers, uncover buying groups, and engage with relevance at the right moment.
Powered by B2B Network Intelligence, it surfaces the people, relationships, and signals that influence decisions. With real-time insights and connected workflows, sellers can focus on the accounts that matter most, build trust faster, and turn opportunities into pipeline.
A Sales Navigator subscription includes access to Premium Business features.
Who is it for?
Premium Business
Stand out and save time with AI: strengthen your profile with AI writing assistance, and confidently contact new leads with AI message drafts.
Premium Business extends the functionality of your free LinkedIn account with exclusive features designed to help you grow your network and business:
- Showcase your credibility: highlight certifications, recommendations, and key work experience at the top of your profile in the Featured section.
- Boost engagement with a custom button: drive your viewers to take a desired action with a custom button on your profile, posts, messages, and search results (e.g., visit your website, book an appointment).
- Stand out and save time with AI: strengthen your profile with an AI writing assistant and confidently contact new leads with AI message drafts.
Premium Business provides the networking and communication tools along with an enhanced profile to help you stand out and confidently pursue your career or business goals on the world’s largest professional network with 1B+ members.
Premium All-in-One
Small business owners and founders who manage sales, marketing, and hiring without specialized teams and want an accessible, all-in-one platform.
Premium All-in-One brings together sales, marketing, and hiring tools in one accessible platform designed for small business owners:
- Daily prospect suggestions: get up to 15 personalized prospect recommendations each day based on your target criteria and activity
- InMail credits: reach prospective clients outside your network with 30 InMail credits each month
- Prospect insights: use select insights like company changes, mutual connections, and trending prospect posts to personalize outreach and join relevant conversations
- Marketing and hiring credits: get a $50 monthly post-boosting credit to promote your business, plus a monthly hiring credit to promote job openings when it’s time to grow your team
Premium All-in-One helps small business owners find prospects, promote their business, and grow their team — all in one subscription.
Sales Navigator
Sales professionals and teams who need to identify the right buyers, understand who influences decisions, and engage buying groups with relevance to drive pipeline growth.
Sales Navigator is designed for sales professionals and teams and includes access to Premium Business features:
- Advanced Lead and Company Search: use 50+ sales-specialized filters to pinpoint the right buyers and decision-makers faster
- InMail: reach more prospects directly with 50 InMail credits each month — the most of any LinkedIn product
- Message Assist: speed up prospect outreach with AI-powered message suggestions tailored to each connection
- Account and prospect insights: get deeper buyer intelligence with Account IQ and Lead IQ to research accounts, understand prospects, and personalize outreach
- Real-time buyer signals: use Alerts and Buyer Intent signals to spot meaningful changes and know when to reach out
- Team collaboration and seat management: Help sellers work together with TeamLink, centralized seat management and billing, and team reporting
- CRM integrations and lead creation¹: connect Sales Navigator with popular CRMs and add leads and contacts directly to your CRM to keep sales workflows moving
Sales Navigator offers three plans: Core, Advanced, and Advanced Plus. All three plans include access to Premium Business features. See which plan works best for you and your business.
Maximize the unique features and benefits of Sales Navigator
Side-by-side comparison: Sales Navigator vs. Premium plans
Sales Navigator and Premium All-in-One get full access to Premium Business features.
Best for
Professionals focused on basic networking
Business leaders & owners building their brand & network
Small business generalists managing hiring, advertising, and selling
Sales professionals & teams finding prospects, and closing more deals
Sales search filters
Pinpoint high-fit buyers with filters built specifically for B2B prospecting
Basic
Limited
Limited
InMail
Reach more prospects directly with the most InMails of any LinkedIn product
15/month
30/month
50/month
Most of any LinkedIn product
Account & prospect insights
Go beyond basic prospect insights with AI-powered research on buyers and accounts
Limited
Basic prospect insights only
Advanced
Sales team collaboration & seat management
Help sales teams share warm paths, manage access, and track adoption
Advanced
Team seat management, centralized billing, team reporting & TeamLink³
CRM sales integrations
Bring buyer intelligence into your CRM so sellers can act without breaking workflow
CRM buyer creation
Turn prospects into CRM records without re-entering buyer details by hand
Real-time sales alerts
Act on job changes, intent, and account activity when timing matters most
Limited
Basic post activity and tips only
Who's viewed your profile
Use profile-view history to spot potential buyer interest and follow up
Limited
Advanced
Previous 365 days
Advanced
Previous 365 days
Advanced
Previous 365 days
Hiring & advertising
Amplify your reach with recruits and buyers with monthly hiring & boosting credits
Limited
Job promotion & post boosting credits
Personalized sales messaging
Turn buyer context into relevant outreach faster with AI-assisted drafting
Limited
Basic message editor
2nd-degree connection sales tips
Uncover warmer paths to buyers through mutual and team connections
Limited
Network intros only
Buyer relationship insights
See who matters in an account and map relationships across the buying group
Advanced
Relationship Explorer & Relationship Map
Share trackable sales content
See how buyers engage with shared content, then use those insights to guide follow-up
Advanced
SmartLinks²
Manage your sales book of business
Prioritize accounts at scale with uploads, CRM data, recommendations, and alerts
Advanced
CSV upload³ & CRM report²
Dedicated account team & tailored seller training²
Help sales teams ramp faster with specialized onboarding, training, and guidance
Advanced
If purchased through a sales representative²
In-tool sales experiences
Keep buyer context close at hand across the CRM and sales tools sellers already use
Advanced
CRM Embedded Experiences and Profiles¹ & Sales Navigator for Microsoft Teams¹
Frequently asked questions
Learn more about LinkedIn Sales Navigator vs. LinkedIn Premium plans.
- LinkedIn Sales Navigator is a tool built for sales professionals who need to find the right buyers, understand key accounts, and act on timely sales signals. It includes sales-focused tools such as advanced lead and company search, lead and account recommendations, saved leads, InMail credits, territory preferences, job change alerts, and prospect and company news alerts.
- LinkedIn Premium All-in-One is a subscription that includes everything in Premium Business plus additional tools for marketing (post boost credits) and hiring (job promotion credits). It also includes daily prospect suggestions and Services Match for sales prospecting.
- LinkedIn Premium Business is a subscription that focuses on professional networking and personal branding without the marketing and hiring components.
LinkedIn Premium and Sales Navigator are individual subscription plans tied to your LinkedIn profile. If you want to move from one plan to another, eligible subscribers can switch plans through LinkedIn Admin Center. Depending on your current plan and how you purchased it, you may need to cancel your existing subscription before switching.
If you switch from Sales Navigator to a Premium plan, you’ll lose access to the Sales Navigator-specific features included with your plan, such as sales-specialized search, real-time buyer alerts, TeamLink, and CRM integrations.
LinkedIn Sales Navigator Core, Advanced, and Advanced Plus plans provide 50 InMail credits per month — the most of any LinkedIn subscription plan. Premium All-in-One provides 30 InMail credits per month, and Premium Business provides 15 InMail credits per month.
How does the pricing for LinkedIn Sales Navigator compare to Premium plans?
Pricing for LinkedIn Sales Navigator is generally higher than Premium Business and Premium All-in-One due to its advanced features designed specifically for sales professionals and teams. However, the exact cost can vary based on the plan (Core, Advanced, and Advanced Plus). It's recommended to evaluate the features of each to determine which service provides the best value for your specific needs.
Plans & pricing notes
Some features are only available in select languages, and/or are in beta.
¹ Available only on Advanced Plus plan.
² Available only on Advanced and Advanced Plus plans. For more details, see our Compare Plans page.
³ Available only on Advanced Plus plan, or an Advanced plan purchased through a sales representative.
⁴ LinkedIn Sales Navigator pricing varies by plan and billing frequency.
Note: prices listed above are estimates and may exclude Value-Added Tax (VAT), Goods & Services Tax (GST), and/or promotional discounts. Pricing is subject to change. Slight variations may occur across device types. Click the Start your free trial button for actual prices and additional currencies.
Updated: August 1, 2026
Find and engage the right buyers with Sales Navigator
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