Sell with LinkedIn / Sales Navigator / Small business
LinkedIn Sales Navigator for small businesses
Grow your business or startup with Sales Navigator’s Advanced plan — featuring transparent pricing, easy-to-cancel flexibility, and personalized buyer insights.
Small businesses don’t have endless time, tools, or personnel. They turn to Sales Navigator because it brings clarity and focus to a process that can otherwise feel scattered.
With access to LinkedIn’s unmatched B2B data and new AI-powered insights, Sales Navigator helps small businesses find and engage the right buyers, faster.
It’s the difference between chasing leads and knowing exactly where to spend your time.
¹ Source: Forrester study (Oct. 2023)
How Sales Navigator helps small businesses
Transparent pricing for small businesses
Monthly billing
US $159.99
per license when billed monthly²
Save 6%
Annual billing
US $149.99
per license when billed annually²
Pays for itself in
6 months
Sales Navigator yielded a 312% ROI over 3 years, and paid for itself in less than 6 months.
Source: Forrester study (Oct. 2023)
Pays for itself in
6 months
Sales Navigator yielded a 312% ROI over 3 years, and paid for itself in less than 6 months.
Source: Forrester study (Oct. 2023)
See what’s possible for small businesses using Sales Navigator
More connections, larger deals, and stronger pipelines add up to measurable growth in sales volume and velocity. Small businesses using Sales Navigator Advanced are working smarter and seeing bigger wins.
3.8x
average increase in decision-maker connections
45%
average increase in deal size
29%
average increase in sales opportunities
Source: LinkedIn data (April 2024)
Do you use a CRM?
Frequently asked questions
LinkedIn Sales Navigator helps small businesses and startups find and connect with the right prospects faster, personalize outreach with up-to-date insights, and manage leads efficiently — even with limited time and resources.
LinkedIn Sales Navigator Advanced is a subscription plan designed for B2B sales teams with 2+ sellers who want stronger collaboration, personalized buyer insights, and time-saving AI tools — but don’t require CRM integration yet.
It provides one-click research with Account IQ and Lead IQ, and personalized Message Assist outreach to improve response rates. Teams can also manage unlimited licenses under one account, and use TeamLink to reach decision-makers faster through warm connections from teammates.
LinkedIn Sales Navigator integrates with popular CRMs used by small businesses like Salesforce, HubSpot, Zoho, Freshworks, and Microsoft Dynamics. These integrations let businesses sync account and lead data automatically for more accurate and efficient sales workflows.
Yes. The LinkedIn Sales Navigator Coach is a personalized dashboard feature with suggested next steps and quick learning videos — helping you get value faster. Sales Assistant is an AI-driven Sales Navigator feature, surfacing insights and actions right when you need them, like a nudge to follow up.
What LinkedIn Sales Navigator plan is best for a mid-sized business?
For mid-sized teams using these CRMs, the best LinkedIn Sales Navigator plan is Advanced Plus. This plan is best suited for teams already using CRMs such as Salesforce, Hubspot, Zoho, or Freshworks, since it provides advanced CRM integrations and ROI reporting.
What if my business isn’t ready for the LinkedIn Sales Navigator Advanced plan?
If your business is not ready for Sales Navigator Advanced, you can start with the Core plan. Core includes essentials like advanced search, InMail, and lead alerts to help you find and connect with prospects. As your business grows, you can always upgrade to the Advanced or Advanced Plus plans for AI-driven insights and team-collaboration features.
How do I buy and assign multiple LinkedIn Sales Navigator Advanced plan licenses for my small business?
You can trial or buy up to five initial LinkedIn Sales Navigator Advanced plan licenses online through desktop, or one license through the LinkedIn mobile app on an iOS Apple or Android device. After you activate your first license, as the account Full Admin you can assign seats and buy additional Sales Navigator Advanced plan licenses at any time in the LinkedIn Admin Center.
² How much does the LinkedIn Sales Navigator Advanced plan cost?
The LinkedIn Sales Navigator Advanced plan starts at US$159.99 per month/license, or US$1,799.88 per year/license (a 6% savings with annual billing). Below is an overview of starting prices in additional currencies.
Advanced plan starting prices:
- USD: $159.99/month or $1,799.88/year.
- AUD: A$189.99/month or A$2,159.88/year.
- CAD: C$179.99/month or C$2,039.88/year.
- EUR: €148,21/month or €1.693,88/year.
- GBP: £130/month or £1,499.88/year.
Note: Prices listed above are estimates and may exclude Value-Added Tax (VAT), Goods & Services Tax (GST), and/or promotional discounts. Pricing is subject to change. Slight variations may occur across device types. Click the Start your free trial button here or above to view localized pricing.
Advanced Plus plan: Custom pricing is available based on your organization's size, CRM integration needs, and onboarding requirements. Select Request Advanced Plus demo here or above for a tailored quote.
What are the benefits of LinkedIn Sales Navigator for a middle-market or enterprise company?
For larger organizations, LinkedIn Sales Navigator provides scalable account-based selling, global personalization, and stronger alignment between Sales, Marketing, and RevOps through unmatched buyer intelligence.
Page updated: Feb. 26, 2026
Join the 450K+ SMBs growing their business with Sales Navigator
Try it free. Cancel hassle-free.
Source: LinkedIn data (July 2025)
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