Introducing the New Custom Company Profiles on LinkedIn
July 27, 2009
Custom Company Profiles enhance your recruiting branding and create a targeted experience for prospective employees.
We just rolled out an exciting new product called Linkedin Custom Company Profiles.
Custom Company Profiles enable companies and other organizations to enhance their recruiting branding and create a targeted experience for prospective candidates on LinkedIn. Using Custom Company Profiles, a company can provide a rich, multimedia overview of careers offered, through a variety of modules including recruitment messaging, employee/recruiter spotlights, jobs, polls and videos.
In our latest version of this product, we are making the company sponsored “Careers” content even more accessible. Candidates can view the Careers content in its own page, which provides a unique URL and additional space for messaging. They access this content through a tab and a very visible module on the company page that highlights key content.
Candidates can be targeted based on industry, seniority, job function and geography. Customers can target multiple groups with differing content, and refresh the content periodically (up to 12 times a year). The product offering also provides ways to drive users to the company profile. Companies can also receive monthly usage reports indicating “demographic” information on visitors to the profile.
Check out the screen shot below for an example: