Happy Campers at #recruitcamp #2

April 27, 2010

The Research Triangle area in North Carolina was host to the second #recruitcamp un-conference last week, which drew 150+ attendees from 17 US states and 4 countries.

The event took place on Earth Day and, appropriately, we met at the beautiful and eco-friendly Quintiles Transnational World HQ in Durham, NC, drank coffee from bio-degradable cups, car-pooled from the airport, and heard from a variety of speakers in packed, fully-participatory sessions.


I created the event in the Fall of 2009 as a way to network and learn from other recruiting leaders and social media experts at the same time. The event is focused on harnessing social networks in particular to reach "passive" talent, and it did not disappoint. Key takeaways for me included:

* Recruiting is marketing. Sales and corporate staffing leaders should be working closely with their respective marketing departments to better leverage the social web.

* The "social media weapon" has been turned around. Nowadays your employment brand is not what you say it is, but rather what consumers and employees say it is.

* LinkedIn participation is a must. Everyone at the event had a LinkedIn profile, which clearly provides an opportunity for personal branding and authority-building.

* Making connections is the path to better results. Maximize your time and get results making connections; creating databases of resumes is less valuable.

It was great to network with so many people who are passionate about not just hiring people, but also about really paying it forward, helping each other learn, and building communities and practices where professionals looking for a job - or not looking - can achieve their goals.