LinkedIn Today: Why It Matters to Recruiters
March 14, 2011
As you may have heard, LinkedIn launched a new product last week: LinkedIn Today.
You can learn more on our main blog about how LinkedIn Today delivers the day’s top news, tailored to you based on what your connections and industry peers are reading and sharing.
We thought that LinkedIn Today’s launch warranted a post over here on the Recruiting with LinkedIn blog as well, because the product is particularly relevant for the Talent Acquisition community. Here are two reasons why.
First, LinkedIn Today is fundamentally changing the way that our more than 90 million members engage with LinkedIn. It’s a good example of the many ways that LinkedIn makes its users more productive and successful—this product in particular does so by providing an up-to-the-minute snapshot of the news LinkedIn members need to know. As a result, those passive candidates you want to engage are all the more likely to visit LinkedIn on a regular basis.
As for the second reason—we hope that LinkedIn Today won’t just make the people you’d like to recruit more productive and successful. We hope it makes you better at your job too.
As a recruiter, your information needs are diverse, and to say that you’re strapped for time is an understatement. LinkedIn Today allows you to follow multiple industries, and then find the most talked-about news across all of those industries in one place.
Here’s an example: you’re a talent acquisition professional hiring designers for an internet company. LinkedIn Today aggregates the most relevant news in each of those categories, which you can add to your LinkedIn Today homepage. You’ll have all of the information you need in one place, minus the noise and clutter of other sites and social tools, and you can read up in just a few minutes.
We’re excited about LinkedIn Today’s potential to change the way our users get up to speed on the topics most important to them. What do you think? How will you use LinkedIn Today? Please share your comments below.