Ready, Aim….Target! Announcing LinkedIn’s Targeted Status Updates

June 19, 2012

Engaging and building relationships with your Followers on LinkedIn got a lot more powerful today with the launch of Targeted Status Updates. Beginning today, you will be able to share updates to specific subsets of Followers, creating a more tailored and relevant message.

Your company’s Followers represent a valuable pool of talent who want to engage with your company and give you the opportunity to shine a light on your employment brand. In fact, 70% of followers on LinkedIn are interested in learning more about relevant job opportunities from companies they follow.

We know that relevance is the key to engagement—especially when it comes to capturing the attention of passive candidates—and Targeted Status Updates are another way to provide relevant career information on LinkedIn. With this new feature, companies can now post a status update and target it to select followers based on company size, industry, job function, seniority, and geography to share highly relevant information with their followers.

Targeted Status Updates 1

For example, when one of our early release customers VMware wanted to share information about their German operations, they targeted 11,000 of their 58,000 Followers who live in Europe with a customized experience using local language and video.

Targeted Status Updates 2

Early Release customers like Expedia, CH2M HILL and VMware are already seeing powerful results with the platform. Price Smith, VMware’s Social Recruiting Manager, said, “Targeted Status Updates enables us to add greater value to the content we serve to specific groups. We are able to reach people in a meaningful way which helps us reach our connection and engagement business objectives.”

Here are some ways you can start engaging with your Followers and Promote your Employment Brand:

  • Announce local or global expansion, or promote a local event
  • Share how your organization supports diversity
  • Highlight an employee’s story and ask Followers to share theirs
  • Share company or industry insights
  • Simply engage followers in conversation by asking them what they want to hear about

Want to grow your company’s Follower base? Ask us how. Click here for best practices on building relationships with your Followers, or start updating by navigating to the Overview Tab on your LinkedIn Company Page. Want to provide your followers with a best-in-class destination to learn about your employment brand? Click here to learn more about LinkedIn Career Pages.

Start using LinkedIn’s Targeted Status Updates and develop your company’s own Follower ecosystem today.

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