Key European Talent Pools: Supply, Demand and Desires Revealed
October 23, 2012
Where in Europe is talent scarce, and where does opportunity abound? Which skills are in demand, and which messages will resonate most with your target candidates?
Our latest Talent Insights reports can help you to answer these questions using data from LinkedIn’s 175-million member network. Following up on the earlier release of seven reports on in-demand US talent pools, LinkedIn now has talent pool research and insights available for Europe.
Based on an analysis of popular and trending search terms among users of LinkedIn Recruiter, we picked four of the hottest, most in-demand talent pools to provide analysis. They are:
- Technical Salespeople
- Software Engineers
- Financial Services Professionals (specifically, those with skills in Accounting, Audit, or Analysis)
- Marketing Professionals
Our analysis, along with an online survey of over 3,800 LinkedIn members conducted in October, revealed some interesting points:
1. Where to look for talent.
Medium, lower-demand markets can be hidden gems for all types of talent. London has the largest population of technical salespeople, but also the highest demand compared to other markets. However, smaller markets in Madrid, Milan and across Sweden are likely to offer untapped sources of talent.
However, small markets are not always low-demand: Antwerp has the highest demand for financial services talent of any market in Europe, despite being less than one-tenth the size of the largest market, London.
When looking for software engineering talent, markets in Berlin, and Reading, UK as well as throughout Poland are demand-saturated and hiring is likely to be difficult.
2. Which skills are in demand.
Among the 287,000 software engineers in Europe, test-driven and agile software development methodologies as well as specialty Java development skills are in high demand relative to supply.
Risk management and compliance are top-of-mind for financial institutions, with skills like AML, SOX, and UK GAAP seeing high demand among financial services professionals.
3. What matters most to candidates.
While marketing professionals are driven primarily by good work-life balance and excellent compensation and benefits, they value employers who offer a strong career path more so than the average professional.
35 percent of technical salespeople consider work-life balance important when evaluating a job, vs. 22 percent in Europe overall.
To gain more insights into the candidates and talent pools you’re targeting, you can download the complete set of reports from Slideshare.