Some Revealing Stats on L’Oréal's LinkedIn Footprint

October 23, 2012

Editor’s note: earlier today we unveiled LinkedIn's most InDemand Employers in Europe, and L’Oréal tops the list in France. Later today Dennis De Munck, Director of Recruitment at L’Oréal, will be sharing his strategies for social recruiting success with 500 peers at Talent Connect Europe in London.

Social networking, including a dedicated focus on LinkedIn, is one of several elements in L’Oréal’s employer branding and talent acquisition strategy. To coincide with LinkedIn’s Talent Connect Europe conference, this infographic gives an in-depth view of L’Oréal’s engagement with career professionals on LinkedIn.

While you may not be surprised about the reach of our 27 global brands and our ambition to recruit the next billion consumers, it’s revealing that our LinkedIn follower base is already very strong in markets like Rio de Janeiro. With over 1.3 million monthly status update impressions on LinkedIn, this L’Oréal and LinkedIn connection proves to be a real driver of our recruitment efforts - especially since LinkedIn research shows that about 70 percent of company followers are interested in learning about career opportunities.


With LinkedIn we can engage directly with a highly professional, international audience to exchange ideas on business trends, gain insights into Finance and Supply Chain for the cosmetics industry, and communicate the importance of talent in driving success in the beauty business. I look forward to sharing some of the secrets of our success at Talent Connect Europe today.

For more information on L’Oréal's recruitment successes on LinkedIn, read the L’Oréal case study.