How CEO Marc Benioff Turned salesforce.com Employees into Brand Ambassadors
December 11, 2012
Status update blitz drives 60 percent increase in sales team referrals
Many organizations recognize that their employees are a vital source of strong hires. So when salesforce.com needed to hire hundreds of account executives and sales engineers, it made perfect sense for the company to turn inward and leverage its own employees. CEO Marc Benioff emailed his sales team with a simple request - Get the word out via your networks.
The salesforce.com team rallied and went to work, sharing links via their LinkedIn status updates. Within 24 hours the reach was impressive.
- 350 links were shared on LinkedIn by salesforce.com employees, more than twice the daily average of the prior 30 days
- salesforce.com employees’ posts on LinkedIn were visible to around 159,000 professionals at over 40,000 companies. Employees who shared links were among the most connected to other sales professionals
- The target audience was highly relevant for this campaign, with a potential reach of 38,000 sales professionals
Kate Israels, program manager, Talent Acquisition at salesforce.com, led the effort. “Marc’s email got the ball rolling and the sales team’s efforts resulted in a 60 percent increase in sales employee referral submissions in week one," Kate said. "Referrals are a primary source of hire for salesforce.com. In fact, employee referrals are 10 times more likely to be hired than other sources. Our recruiters are thrilled by the response. We have a world class sales team and great people tend to know great people.”
Interested in working at salesforce.com? Who do you know?