Unexpected Ways to Make a Mark with Your Employer Branding
April 8, 2014
Creating a memorable and impactful employer brand is not only about HR-created videos that showcase your culture, social media updates and ad campaigns. Sometimes going outside the box and getting everyone in your company on board can produce the most powerful and exciting results.
If you’re not quite sure what thinking “outside of the box” is supposed to mean these days, I’ve picked out two great examples that really impressed me. Both companies below did an excellent job rallying employees to show off their personalities and talents, bringing their employer brands to life in the process:
1. Looping in hiring managers to do the sourcing for you:
Experience Commerce rolled out a campaign called “Mission Hiring.” The idea for the campaign came when the company had to hire 30 new people in 60 days but in their words “all of a sudden their HR went missing.” Instead of freaking out, Experience Commerce tapped into the fact that they are one of India’s coolest digital agencies and called the hiring managers to show off what it’s really like to work on their team. Now, you may think this is not that original, but check out the videos. My favorite is the “EC Copy Team” one, where the Hiring Manager plays the enigmatic Indian Cop:
The video does a great job of not only articulating what kind of talent Experience Commerce is looking for, it shows off a lot of the cultural values of the company and its employees – humor, creativity, ability to step up in a tight spot. As a bonus, it also shows the future hires just how quirky (in a very good way) their new team would be.
2. Giving new hires an unforgettable welcome:
Talentica Software is an offshore product development company headquartered in Pune, India. When they scored their 200th and 201st hires, they wanted to celebrate and wanted to do so in style. Apparently the winning idea was to welcome the lucky employees number 200 and 201 by choreographing an elaborate dance routine to Gangnam Style. I dare even say this dance is much better than the original:
Of course the video went viral over social and gave the company tremendous visibility - but the best part was that it showed off the company’s warm, friendly and quite dance-gifted employees.
Sure, you do need a strategy, long-term thinking and a budget to build your employer brand, but you can always develop some quick hits by coming up with entertaining and impactful ideas like the ones above. Just don’t forget that the most important part of running successful campaigns like these is engaging your company’s employees and tapping into their creativity, personality and talents.