12 Small Ways to Delight Your Candidates
May 22, 2014
Christina Foster spends much of her days trying to improve the candidate experience at LinkedIn. Over the past few years, she and the LinkedIn Recruiting Central Services team have implemented 12 practices to delight candidates who have made it to the onsite interview stage and beyond.
“These tactics help improve communication with candidates, showcase LinkedIn’s culture, and make the interview process as smooth as possible,” says Christina.
Here is the list:
Candidates receive a text informing them that their onsite interviews are scheduled.
2. Culture video emails
Prior to onsite interviews, candidates receive an email with videos featuring LinkedIn’s culture. For example, here’s Meg Garlinghouse, the Head of LinkedIn for Good, talking about the company's culture of transformation:
3. Traffic update text
4. Coordinator welcome video
5. Candidate badge
When candidates arrive on the LinkedIn campus, they receive an orange visitor’s badge so they are distinguished from regular visitors.
Upon arrival, candidates receive an iPad loaded with their schedule and interviewers’ LinkedIn profiles. They also see a welcome video from CEO Jeff Weiner, and have access to blogs and videos about LinkedIn’s culture.
Candidates get a visual rendering of their first-degree connections, another way in which LinkedIn incorporates its product into the candidate experience.
8. Goody bag
Candidates receive snacks to help them through what is sometimes a long day of interviews.
Candidates get tours of the LinkedIn campus, allowing them to feel the office energy and see people at work...and of course see some of the cool perks.
10. Gift boxes
Depending on what’s relevant to the candidate or new hire, they’ll receive LinkedIn swag.
11. Thanks for coming [in]
Candidates receive a thank you email the day after coming on site which outlines next steps and asks for feedback.
12. You’re [in] card
New hires receive a welcome note on the first day of work.