Why You Can’t Afford to Underestimate Status Updates

January 26, 2015

Posting status updates on your LinkedIn Career Pages isn’t just about being active on social media and checking the box—it can have a huge impact on your recruiting efforts.

Here are all the reasons why you should care about status updates and how you can use them to attract talent:

Here are 3 reasons why you need a status update strategy

1. You’ll get 40% more job post views

LinkedIn is a social network, and there’s no better way to increase eyes to your job postings than through sharing them in your company status updates.

Companies who post at least one status update a week get 40% more views to their LinkedIn Job Posts.

Want a foolproof way to get consistently strong engagement rates on your updates? Make sure you include a link, image, or video in every status update you publish.

2. You’ll get a 25% higher apply click rate

Companies who post at least one status update per week also see a 25% higher ‘apply-click’ rate on their Job Posts.

This is fascinating—it means that good status updates doesn’t just drive more views to your open roles, they also drive applicants who are ready, today, to hit “apply.”

Keep this in mind the next time you’re looking to lower your time-to-fill average.

3. Your followers are 81% more likely to respond to your InMails

Writing engaging status updates increase awareness of your company, which in turn grows your company followers on LinkedIn. And followers are 81% more likely to respond to your InMails than those who don’t follow your company—so they represent a much warmer pool of talent.

Writing status updates is both an art and a science—so learn both. Be creative, but also know the data behind the metrics you’re looking to achieve. And don’t just know the data—use it to get ahead.

Share the SlideShare above with your team, and download the Content Marketing for Talent Acquisition playbook for even more advice.

content marketing for talent acquisition