LinkedIn Data: Your Employees' Personal Networks Matter

March 11, 2015

For recruiters, it’s a rule of thumb that some of the best hires come from employee referrals. Especially when it comes to industries that require complex skill sets where interviews may not be the best indicator of the candidate’s abilities.

Here at LinkedIn, we wanted to see if the numbers back up this hunch, so we dug into the data we get from over 347M member profiles and their billions of connections. We wanted to see what percentage of new hires are connected to somebody in their current company and how this differs per industry.

Employee networks matter more as you hire more

It turns out that on average only 16% of the people you hire are connected to and know somebody in your company. However, that number changes depending on your hiring volume – the more people you hire, the more likely it is that they will know somebody in your company. For example, if you hire over 100 people in 1 month, 30% of your new hires will already be connected to your employees:

employee referrals depend on company size

This means that for larger companies or companies on a hiring spree, employee referral programs (ERP) are key to success. Here are some findings on what makes a great ERP. This is also a great excuse to encourage your employees to share relevant jobs with their networks – online and offline.

Industries that require highly-specialized skills tend to rely more on their employee networks and vice versa

When we looked at how much network connections matter across industry, an interesting picture emerged. Internet, venture capital, politics, entertainment – these are all industries that tend to hire more from within their employee networks:

industries-that-hire-most-from-first-degree

One reason behind this is that the skills required to fill roles across those industries are highly-specialized and often focused around specific schools or geography. For some of the companies across these industries, the number of new hires who are connected to employees was over 60%.

This can be great for recruiters because it offers a very specific talent pool, but on the downside it limits diversity. If you are a recruiter in any of these industries, you may have to consciously try to look beyond your employee networks in order to generate a diverse pool of candidates.

On the flipside, here are the industries where connections between employees and prospects are less relevant:

industries-that-higher-least-from-first-degree

The service industry (retail, restaurants, apparel) relies a lot less on personal networks -- on average, only 7-10% of their new hires are connected to current employees. If you are recruiting in across this industry, you may have to invest extra effort in building out a strong employer brand and mapping out your talent pools (here are the retail talent pool reports for US and EMEA).

Final thoughts

As you can see, employee networks and referrals matter a lot, but that importance can vary across industries and company size/hiring volume. Take a closer look at the data and see where your company falls. Bases on that, that we recommend you invest more in your employee referral program, employer branding or sourcing efforts.

This research is part of LinkedIn’s effort to map the Economic Graph.

Methodological details: The results of this analysis represent the world seen through the lens of LinkedIn data. As such, it is influenced by how members choose to use the site, which can vary based on professional, social, and regional culture, as well as overall site availability and accessibility. These variances were not accounted for in the analysis.

We isolated every member who created a new position at a new company during the month of October 2014. Then, we analyzed their connection history up to that point to determine if they connected with someone at their new company at least six months prior to starting the position. To produce the percentages above, members were aggregated by their new company’s industry and compared to the total number of new hires made during the month of October.

global recruiting trends

 

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