8 Companies that Rock Their Talent Brands on Instagram
August 13, 2015
Crafting a compelling social media strategy is a key part of any successful talent branding strategy. With Instagram being tremendously popular with people under 35 years of age, it's become a crucial network for attracting millennial talent and a great place to show off your company culture and the daily life in the office.
What does it take to actually create an engaging Instagram that showcases your talent brand?
Well, to give you some examples, we poked around and found eight companies that are doing a stellar job of rocking their talent brand on Instagram right now. See those eight below and if you want to stay up to date with more examples of the best in talent branding, follow our new @talentbrandwins Instagram account.
You don't need a big budget to host a fun International Food Day feast (and share photos on your company's social media channels)! Nicely done @hootsuite! #hootsuitelife #Repost #talentbrandwins #talentbrand #employerbranding #employerbrand 📷: @holeytonal 🇩🇪🇫🇷🇬🇧🇮🇪🇧🇷🇸🇪🇨🇦
A photo posted by by LinkedIn Talent Solutions (@talentbrandwins) on Aug 3, 2015 at 7:27am PDT
Hootsuite employees use the hashtag #hootsuitelife to show off the company's culture on social media. Then the Hootsuite social media team curates those posts and adds them to the company's Instagram account. This allows for a very authentic peek into what's going on in their offices across the world...and turns out it's a great way to showcase the excellent food the employees get to try.
2. Ebay News
A photo posted by eBay News (@ebay_newsroom) on Jul 20, 2015 at 12:00pm PDT
Ebay recently leveraged its Day 1 as a public company with a full blown multi-office event that resulted in thousands of employee social media posts with #weareebay. They curated the best ones on @ebay_newsroom.
How's this for transparency? This week we're bringing in candidates to interview for the social media coordinator role. Since you've been following along we want your input. What's a good question to ask? We'd like to make sure they help create content and stories you love. #AlwaysAskWhy #RadicalTransparency A photo posted by Everlane (@everlane) on Apr 1, 2015 at 10:03am PDT
What would it be like to work at Everlane? What types of decisions does the company make, and how do they do it? Their Instagram account answers these questions and more with their commitment to #RadicalTransparency, a core value they support through photos.
4. NPR Interns
Wow! I heard our pic with the CEO had some competition! Check out this great pic of Jarl and some interns enjoying the sun at today's company wide barbecue. What a handsome bunch!! #selfieswithJarl - @aj_penguin
A photo posted by NPR Interns (@nprinterns) on Jul 23, 2015 at 11:18am PDT
NPR has some of the most laid back, fun, smartest, and most engaged interns – or so they make it seem through their very own Instagram account.
Very excited to have been featured on LinkedIn's brand new Talent Brand instagram. 🎉🎉 Congrats for helping make this happen macys interns! #iIntern4Macys @talentbrandwins A photo posted by Macy's College (@macyscareersaftercollege) on Jul 31, 2015 at 11:45am PDT
You can feel the energy, excitement and professionalism of Macy’s intern program through this Instagram account’s photos.
A photo posted by MailChimp (@mailchimp) on Apr 28, 2015 at 7:41am PDT
Mailchimp shows off their nice office digs and celebrates employee’s personal style (and intelligence).
Gathering places in the outdoor space, photo by @rosslaurenm #TripOnTheMove A photo posted by TripAdvisor Careers (@gotripadvisor) on Jul 7, 2015 at 9:32am PDT
Every time I look at Trip Advisor’s Instagram account, I picture myself walking through their beautiful new office space with people who love helping people travel…..
Target does a great job of using photos (including employee photos) to showcase its #talentbrand. Since community giving is a cornerstone of the company's values, employees use hashtag #targetvolunteers to share their local volunteer experiences through social media, and Target shares re-shares them on their account @targetvolunteers. #repost #target #employerbrand #talentbrandwins @targetcareers 🌟
A photo posted by by LinkedIn Talent Solutions (@talentbrandwins) on Jun 26, 2015 at 4:35pm PDT
Instead of telling candidates they’re committed to public service, Target actually shows them. The company has an Instagram account dedicated entirely to elevating and celebrating their employees’ public service efforts. Pretty cool.
Discover more talent brand wins and best practices
If you want a weekly dose of talent best practices on Instagram, follow our new account @talentbrandwins curating the best examples from around the world.
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