Quiz: How Much Do You Really Know About Talent Brand?

August 20, 2015

Talent brand is one of the hottest concepts in recruiting right now — it’s how companies large and small differentiate themselves as a place to work and catch the eye of that “perfect fit” candidate.

But how much do you really know about talent brand? As in, what’s the impact a strong talent brand on your talent acquisition goals?

Take this short quiz to test yourself (and then get all your colleagues to take it and compare scores, because friendly competition is fun.)

Share this quiz (and your score, if you’re feeling confident) using #TalentBrand.

Did any of these stats surprise you? Dig deeper into the impact and ROI of talent brand with our latest eBook — The Quest to Quantify: Measuring the Impact of Your Talent Brand. This guide shares 5 steps for you to quantify the impact of your talent branding efforts.

A bit of historyemployer brand and talent brand

You may have noticed that we’re testing your “talent brand” smarts. Why the terminology selection?

According to Wikipedia (a source I trust 100% of the time), “employer branding” is a concept that emerged in the early 1990s. Recruiters in the industry back then, please vouch for this. If it’s wrong—take it up with Wikipedia.

“Talent brand” is a newer term, emerging along with the social web, that evolves the definition of employer branding to incorporate what talent thinks, feels, and shares about your company as a place to work. This is a necessary evolutions given that you (the employer) no longer own your brand— your talent (past, current, and future) does.

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