This post was written in collaboration with Melody Cheung, Dina Medeiros & Pam Hoadley Repeat after me: “I, __________, challenge myself and my team to think like marketers.” ERE.net predicts that this year recruiting will start to “look more and more like marketing.” Sounds like while the sign on your door says “Talent Acquisition,” putting on your marketing...
Posts by Elizabeth Rosenberg
Elizabeth Rosenberg November 4, 2013
The idea of collaboration between Talent Acquisition and Marketing is not a new one. It makes sense: just as marketers manage their consumer brand to create brand loyalists, recruiters manage their talent brand to build and retain dedicated employees. And with the surge of engagement on social media platforms, both audiences play increasingly powerful roles in...
- Trends & Research
Elizabeth Rosenberg April 15, 2013
Hyatt. Starbucks. Google. What do these companies have in common? They are simultaneously fighting – and winning – brand and talent wars. And it’s a strategy that has paid off in their financial results. In fact, new research from Lippincott and LinkedIn Talent Solutions shows that companies with strong customer AND strong employer brands, or talent brands,...