Gerry Crispin

Posts by Gerry Crispin

  • 9 Practical Questions and Answers about the Candidate Experience

    August 20, 2014

    When a candidate declares her interest in your company and applies, her subsequent experience could result in either a ‘fan’ who goes out of her way to find and encourage others to apply…or, not. Because of this huge impact on your employer brand, candidate experience will become one of the most important steps of the hiring process in any company. Recently, I...

  • Are Candidates Customers - Or Something More?

    December 10, 2013

    When asked about their candidates’ experience, most corporate recruiting leaders like to say “We treat our candidates as customers.” To be sure, there are plenty of similarities between candidates and customers. Employers want both candidates and customers to have a positive brand experience before, during and, if possible, even after disappointing them (as will...