Kate Reilly

Posts by Kate Reilly

  • Your Crash Course in Employer Branding from Two Marketing Execs

    December 5, 2016

    If you’ve ever tried to pull Marketing into employer branding, you may have faced some resistance. Marketers usually have the expertise you need, but they often lack the time, interest or resources to pitch in. Yet we know that when Marketing and Recruiting work together, companies do better. According to LinkedIn research, organizations with strong consumer...

  • Richard Branson’s Secrets to Recruiting the Right Personality

    October 10, 2016

    Picture this: Richard Branson flies a group of job candidates to his house for an interview. He has an 85-year old taxi driver pick them up at the airport. After the taxi driver unloads the bags at the house, everyone sits down. Branson pulls off his mask. He was the taxi driver all along. Some passengers had been rude, not knowing who he was. Others had even...

  • One Company's Bold Campaign to Win the Best Talent in the Bay Area

    May 5, 2016

    Veronica Kainz was worried. She was about to ask her MuleSoft colleague Paul Davidian if she could plaster his picture all over the Caltrain station in San Francisco. It was for recruiting after all. But still, he could easily say no. To her surprise, he said yes. Six others said yes too. Veronica was thrilled and relieved. She and her team had spent weeks...

  • 7 LinkedIn Profile Summaries That We Love (And How to Boost...

    April 21, 2016

    With a million things vying for your time, investing in writing a hit LinkedIn profile summary probably isn’t at the top of your list....

  • 6 Steps to the Perfect LinkedIn Profile Summary [for...

    April 6, 2016

    You already have the perfect photo and headline on your LinkedIn profile. Together, they lure candidates to click and scroll down to...

  • What We Can Learn From the Recruiter With 77 LinkedIn...

    March 31, 2016

    Fred Ewing is a recruiter with 77 recommendations on his LinkedIn profile. Now we all know quality matters more than quantity. But it’...