Keenan Steiner

Posts by Keenan Steiner

  • People Analytics Isn’t as Hard as You Think—Nielsen Proves Why

    March 9, 2017

    In 2015, the leader of one of Nielsen’s biggest businesses approached one of the company’s HR leaders with a big question: do you know why people are leaving my team? “Attrition is high—something’s going on. I feel it, I see it, I’m losing my associates,” she told Piyush Mathur, the head of the company’s brand new “people analytics” program. Around the same time...

  • How P&G’s Recruiting Team Embraced Marketing and Started Operating Like a Brand

    March 2, 2017

    Procter & Gamble (P&G) is well-known as a brand-building company—nurturing strong names like Tide, Head and Shoulders, and Old Spice. They’re branding experts. But a few years ago, they realized they hadn’t applied that same expertise to P&G’s own employer brand, and it was time to start. This decision was triggered by a major shift in the kind of skills and...

  • What New Equal Pay Laws Mean for Recruiting and HR

    February 16, 2017

    The issue of fair pay for equal work is a hot topic right now. So hot, it’s even gracing our screens during the Super Bowl—more often a time for Budweiser beers and E-Trade babies. This year, Audi made a splash (and faced some negative backlash) with its minute-long ad of a young girl racing go-karts against boys as her father wonders whether he’ll have to one...